Digital Public Relations and the Strategy of taking advantage of the New Media Characteristics in the Persuasive Process. Journal of University of Raparin, [S. l.], v. 12, n. 1, p. 270–286, 2025. DOI: 10.26750/Vol(12).No(1).Paper14. Disponível em: https://journal.raparinuni2024.org/index.php/JUR/article/view/1823. Acesso em: 16 may. 2025.